There are four living generations in America, and each has a different set of experiences and goals. To help marketers quickly get a frame of reference for each of them, this four-infographic series includes demographic information and background on Millennials, Gen X, Baby Boomers, and Traditionalists.
Here are some the basics on marketing to Baby Boomers:
Data Usage in Tibco
Big Data is not the hype any more. Most of the customers and prospects that I have visited last year already use Hadoop, at least in early stages. Apache Spark also got a lot of traction in 2015. These frameworks and their ecosystems will probably grow even more in 2016, getting more mature and prevalent in big and smaller enterprises.Both Apache Hadoop and Apache Spark can be combined with TIBCO software to add business value to the projects of our customers. Therefore, I thought its time to give an overview about how the different TIBCO pillars—integration, event processing and analytics—support these frameworks in the beginning of 2016. This blog post is intended as short overview, and will not going into many technical details.
Data Jadoo Data scientist
Industries have been abuzz with “big data” lately and how data management services and analytics can change the landscape on how we operate on long-established procedures—especially when it comes to research and marketing.
An insightful survey carried out by Forbes Insights and Teradata among 316 executives from large global companies revealed just how much impact big data analytics has on their operations.
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